Creating Community Online
Internet resources
simplify process of setting up a caregiver team.
By Kathy LaTour
The cancer patient of the new millennium has technology
at his or her disposal that can assist not only
in research but also in communication to ease
the minds of loved ones and recruitment of help
to simplify
the complicated life of a cancer patient and
his or her caregivers. Two projects grew from the
designers’ own
bouts with cancer, one as a caregiver and the
other as a survivor. In each case, the newly diagnosed
are benefiting from these online communities.
Lotsa
Helping Hands
Carole Singer’s diagnosis of
ovarian cancer in 1999 quickly became a community-wide
project in Sudbury, Massachusetts, where she and her husband Barry Katz and their
two daughters lived and worked.
“Carole was an active professional in the
community and everyone wanted to help,” says
Katz, who would come home from a day of treatment
with Carole to find food on the doorstep and 15
to 20 calls to return. Katz would spend hours
on the phone returning calls and arranging distribution of the food the family
could not eat. “There was discomfort on both sides,” he recalls. “People
called and didn’t want to feel intrusive, and yet we didn’t want
to constantly be asking for something.” Katz quit his high-tech recruiting
job to take care of Carole, who was in treatment for four years. She died
in September 2003.
After her death, Katz took some time to decide
what to do next. He realized
he had the skills and the experience to respond to a need that was
in keeping with
the new technological world. Thus was born Lotsa Helping Hands (www.lotsahelpinghands.com),
a free web service that provides community
coordination for people going through life crises. Through Lotsa Helping Hands,
a patient’s multiple communities can log on
to see what the person needs and sign up for specific tasks, from bringing
food to running errands to providing transportation to walking the dog.
One person
serves as the coordinator and can add members and tasks to the site and
deal with other administrative needs. When friends and family ask what
they can do,
they are directed to contact the coordinator to be added to the e-mail
list. The new member receives a password by e-mail that allows access
to the patient’s
web page to sign up for tasks.
The site, which went live in early 2005,
now has more than 200 active communities, Katz says, some with a
handful of people and others with
hundreds, such as
the more than 250 people who signed up to help a single mom when
a fire destroyed her home. Katz, who now devotes
all of his time to Lotsa Helping
Hands, and
his
staff of 10 plan to keep the website free by developing sponsorships
that give links to consumer companies.
Lotsa Helping Hands has
partnered with a number of national organizations
that make the service available to their clientele in a co-branded format.
Some of
the partners include the National Ovarian Cancer Coalition, the National
Marrow Donor Program, the National Multiple Sclerosis Society, the Colon
Cancer Alliance
and the Geriatric Oncology Consortium, which partnered with Lotsa Helping
Hands after finding it the best solution to the problems faced by older
adult cancer
patients regarding transportation, meals and daily activities. The Susan
G. Komen Breast Cancer Foundation lists Lotsa Helping Hands with its
Co-Survivor Program
resources.
“I have very much been an entrepreneur and followed my heart my whole life,” Katz
says. “It makes sense for me to have pursued this. It was something that
needed to happen, and something good is coming from something very tragic.”
Blog Doc Sees Red
Phillip Berman, MD, survived testicular cancer
as a young man, which served as part of his motivation
to become a radiologist.
But when he
was diagnosed with
advanced non-small cell lung cancer in January of 2004, he needed a way
to
not only keep friends around the world informed of his condition but
also to write
out his feelings. The result: RedToeNail.org, an online community for
people with cancer. The site allows anyone to set up a secure blog
(see
CURE, Summer 2005) to record what is happening
in
his or her cancer experience. Friends
can log on
and ask
for e-mail updates whenever an update is posted. “Your blog is whatever
you make it,” Dr. Berman says. “Friends and family can leave comments,
discuss and contact you through the blog. It can be open to the public
or visible only to those you invite.”
The first question he’s often
asked is the history of the name, a question Dr. Berman likes to answer. “I
was pretty sure it was late in the fourth quarter when I was diagnosed,” he
says. “I had metastases everywhere—liver,
brain, bones. When I hit the one-year mark, I decided to paint one of
my toenails red. And now my goal is to live long enough to earn a full
set of painted toenails.
I think of all the prayers and support every time I look at my toe.”
Dr.
Berman hopes the blog site will grow with the support of doctors, nurses,
researchers and companies who are on the cutting
edge of cancer
treatment. The organization, which provides its services free to the
community, seeks sponsors
to support the site, and 10 percent of the net profit goes to the cancer
community.
Dr. Berman, who began Tarceva® (erlotinib) early
in 2005, is now in remission. He painted a second toenail in December
at the Life Beyond Cancer Retreat. He encourages cancer patients
to blog as a form of therapy. “Writing about how you feel
and what you are experiencing is a way to release some of the emotion
in a positive and productive way. Your blog is your story—the
good, the bad and the ugly. But it is an important story for your
family, friends and loved ones.” |